MUSIC OPTIONS

We have developed three distinctive sonic options based on THE feedback to ensure the sound stands out and doesn't feel generic or similar to other brands.

OPTION A

This approach takes a more organic route, using acoustic instruments and percussion to create a natural, authentic feel. The highlight is a strong male vocal melody singing "7Days," giving the brand a warm and human touch, emphasizing trust and transparency.

OPTION B

This option is more upbeat with a dance-like rhythm, designed to energise and excite. The tune ends with a clear female vocal melody singing "7Days," creating a modern, fun, and dynamic brand experience while maintaining a premium feel.

OPTION C

This is a sonic logo that can be used universally alongside any music bed, offering flexibility in various contexts. In this example, we have used a music bed similar to those in the reference ads, with a bold audio stamp followed by a sung "7Days", providing a strong, memorable brand cue across platforms.