PROJECT: Welsh Government
VO Recording for TVC & Radio
Intro
For the Welsh Government’s Claim What’s Yours campaign, we were tasked with providing complete audio production and sound design services for the animated TV commercial. Our role included sourcing and recording a bilingual voiceover, selecting the right music, and delivering the sound design elements that brought the animation to life.
Challenge
The challenge was to create a seamless and engaging audio experience that would resonate with a bilingual Welsh and English-speaking audience. The voiceover needed to be clear and natural in both languages, and the music and sound design had to complement the animated visuals while reinforcing the campaign’s message of empowerment and action.
Approach
We began by sourcing a bilingual voiceover talent that could deliver a professional, engaging performance in both Welsh and English. We worked closely with the client to ensure the voiceover was perfectly timed to the animation. For the music, we selected a piece that was uplifting and energetic, aligning with the campaign’s call to action. The sound design was crafted to enhance the animation, with subtle effects that emphasised the movement and flow of the visuals.
Solution
The final TVC featured a smooth, bilingual voiceover that seamlessly switched between Welsh and English versions, ensuring accessibility for all viewers. The energetic music provided an uplifting backdrop, and the sound design elements complemented the animation, creating an engaging and polished final product. The audio elements worked harmoniously with the visuals to deliver a powerful and clear message, encouraging viewers to take action and "Claim What’s Yours."
AUDIO PRODUCTION & SOUND DESIGN
CASE STUDIES
PROJECT: Daymade
VO Recording & Sound Design for TVC
Intro
For Daymade, a prize platform offering incredible at-home prizes, all-inclusive holidays, and local experiences, we were tasked with providing full audio production and sound design for their TV commercial. Our responsibilities included sourcing and recording a voiceover, integrating sound and video clips of previous winners, creating a custom mobile phone SMS sonic, sourcing music, and designing the final sound elements for the TVC, which combined graphics, animation, and real footage.
Challenge
The challenge was to create a dynamic and engaging audio experience that would capture the excitement of winning prizes, while also aligning with the platform’s mission to support a good cause. The audio had to be engaging across multiple platforms, from the mobile SMS notification to the TV commercial, and must resonate emotionally with the target audience.
Approach
We began by sourcing a professional voiceover that would speak directly to the audience, with a tone that was both friendly and energetic. We then integrated sound and video clips of previous winners, helping to personalize the experience and connect with the audience on an emotional level. For the mobile SMS sonic, we created a brief but memorable sound that would become instantly recognisable. The music we sourced was upbeat and positive, reinforcing the feeling of excitement and achievement, while the sound design for the TVC blended seamlessly with the visuals, enhancing both the animation and the real footage.
Solution
The final TVC featured an engaging and warm voiceover that guided viewers through the excitement of winning, with sound effects and clips of past winners creating a personal touch. The mobile phone SMS sonic became a memorable element, instantly recognisable by players. The upbeat music and sound design worked harmoniously with the graphics, animation, and real footage, creating an overall audio-visual experience that was dynamic, engaging, and in line with Daymade’s brand values. The result was a polished TVC that successfully captured the essence of the brand and its mission.
PROJECT: CYCA
Podcast Recording
Intro
For Dreigiau CYCA Dragons, a program designed to help people in Carmarthenshire develop their business ideas into start-ups, we were tasked with recording a podcast that featured the winners of their competition. Over several weeks, we recorded 6 episodes that highlighted the winners' stories and entrepreneurial journeys, utilising our state-of-the-art mobile recording setup to capture high-quality audio.
Challenge
The challenge was to produce a professional, engaging podcast that would give voice to the winners while also conveying the essence of Dreigiau CYCA Dragons. The recordings needed to capture the excitement and passion of the competition winners while maintaining a clear and polished sound quality throughout, even when recording in various locations with different acoustics.
Approach
We used our mobile recording setup, which allowed us to record on-site in different locations across Carmarthenshire. This ensured that each episode felt authentic and connected to the local community. We worked closely with the Dreigiau CYCA Dragons team to ensure the podcast format was engaging, with each episode telling the individual story of the competition winners, their business ideas, and the support they received.
Solution
The final podcast series consisted of 6 high-quality episodes, each featuring interviews with the competition winners. The mobile recording setup ensured that the audio was crisp and professional, regardless of the recording environment. The podcast not only gave the winners a platform to share their stories but also helped promote Dreigiau CYCA Dragons as a vital resource for local entrepreneurs. The series was well-received, helping raise awareness of the program and its impact on the local community.
LET’S CHAT ABOUT YOUR AUDIO PRODUCTION REQUIREMENT
Contact 01554 788142 or info@mergermedia.co.uk