CASE STUDY:

Character.com “Back To School” – Re-recording Cha-Cha Slide

Character.com, the leading online retailer of character clothing, wanted a memorable and engaging way to drive awareness for their Back to School range. Partnering with Global, they needed a soundtrack that would grab attention instantly, resonate with parents and kids, and create a fun, nationwide moment around the campaign.

The Challenge

Recreate the iconic Cha-Cha Slide by DJ Casper for a 30-second radio spot. Sounds simple enough, right? Except this wasn’t just a case of lifting the original track and trimming it down. Licensing restrictions meant we needed a complete remake, every instrument, every beat, every vocal line rebuilt from scratch to match the instantly recognisable energy of the original.

And then came the twist: Global had secured DJ Casper himself to feature in the ad. That meant the production needed to be watertight, faithful to his classic hit, and delivered in a way that felt fresh yet respectful. The kind of project where every detail matters and there’s nowhere to hide.

No pressure at all…

The Solution

Global brought me on board to reimagine the track, carefully balancing faithfulness to the original with a fresh energy tailored to the campaign. The result was a 30-second version of Cha Cha Slide crafted specifically for broadcast.

To extend the campaign across platforms, I also created shorter 20-second and 6-second cutdowns for use on social media. Each version maintained the playful, instantly recognisable feel of the original, while keeping the focus squarely on Character.com’s Back to School message.

The Result

The campaign aired nationally across Global’s radio network, reaching millions of listeners during the crucial Back to School period. The use of such a well-loved track, with DJ Casper himself voicing the ad, ensured the spots stood out and drove strong brand recall.

By blending nostalgia, energy, and a sharp production tailored to multiple formats, the campaign delivered a standout moment in Character.com’s marketing calendar.

Character.com - “Back To School”

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