DŴR CYMRU WELSH WATER - AUDIO BRANDING

INTRODUCTION

At Dŵr Cymru Welsh Water, your mission is to provide safe, clean water to the communities of Wales. Just as you aim for excellence in your services, you also strive to resonate emotionally with your customers through every interaction. This is why we've developed a unique and memorable audio branding experience that captures the essence of your brand.

THE SOUND OF YOUR BRAND

This new audio branding is designed to evoke the purity and reliability of your services. At the core of this experience is a beautifully composed piece that intertwines a gentle piano motif with a basic rhythm section and soft orchestral background, encapsulating the tranquility and clarity you stand for. The piano, symbolising purity, carries the main motif which echoes the consistency and dependability of your services. This motif reappears standalone at the end, forming a distinctive sonic logo.

VIDEO EXAMPLES

Winter Example

Using a previous campaign, listen to how the music complements the visuals, enhancing the viewer's sense of trust and connection with your brand.

Spring Example

In this example, the audio branding underscores the narrative, reflecting your commitment to safeguarding the environment for future generations. Notice how the sonic elements add depth to the message, making it more impactful and memorable.

Radio Example

Using your latest radio commercial, only the sonic logo is at play right at the end of the commercial not to interfere with the sound effects, but still adding the audio brand recall.

LISTEN TO THE MUSIC

Full Audio Music Bed

Experience the full musical piece that defines the audio branding. Feel the harmony between the piano and the orchestra as they create a serene yet powerful representation of Dŵr Cymru Welsh Water.

Sonic Logo

Here, you can hear the sonic logo, a concise and distinctive motif derived from the main piece. This sonic logo could become synonymous with your brand, appearing at the end of all your communications, ensuring immediate recognition and a consistent audio identity.

CONCLUSION

This new audio branding is more than just a sound; it's the audible embodiment of your values and your commitment to excellence.

We invite you to experience and share in the harmony of Dŵr Cymru Welsh Water's new audio journey.