CASE STUDY:

Jus-Rol “Pizza Night, Perfected” – Audio Ad Production

Jus-Rol wanted to spotlight their Sourdough Pizza Base with a bespoke advert for the DISH podcast. The goal was to highlight the product’s ease, versatility, and authentic taste while engaging a foodie audience who enjoy cooking at home.

The Approach

To give the client clear creative directions, two distinct script concepts were pitched:

  • Option 1: “Pizza Night, Perfected”
    A punchy, benefits-led script with a bright, upbeat tone. It emphasised the product’s ease of use, authentic sourdough flavour, and the fun of customising toppings.

  • Option 2: “From Dough to Wow”
    A warm, emotive concept leaning into storytelling. This version painted a sensory picture of family mealtimes, the joy of cooking together, and the aroma of fresh pizza filling the kitchen.

After reviewing both options, the client selected “Pizza Night, Perfected” for its energy, clarity, and direct appeal to the podcast audience.

A pizza with cherry tomatoes, black olives, and green herbs on a wooden table, alongside a packet of Jus-Rol sourdough pizza base.

The Production

The 30-second spot brought together all elements of audio production:

  • Voiceover: Hannah Melbourn was cast for her warm, friendly, and reassuring delivery, perfectly capturing the brand’s approachable tone.

  • Music: A fun, upbeat track was provided to complement the script’s lively rhythm and keep the ad feeling fresh and engaging.

  • Sound Design: Layered sound effects, from the soft crackle of a pizza oven to gentle kitchen ambience, added a sense of place and immediacy, drawing listeners straight into the experience of making pizza at home.

Pink background with the title 'Dish' in large green letters. Two characters, a man and a woman, are in the foreground. The man is holding a bowl with a liquid and has a surprised expression. The woman is looking confidently. Hands are holding various fruits and a pitcher of liquid around the title, including pineapple, lemon, grapefruit, and some hands pouring liquid into the bowl. The text 'Waitrose & Partners' is at the bottom.

The Result

The finished ad delivered exactly what Jus-Rol set out to achieve: an engaging, energetic spot that communicates the product’s benefits while inspiring listeners to try it for themselves. By blending carefully crafted music, sound design, and voiceover, the production created an authentic and memorable piece of audio content tailored perfectly to the DISH audience.

Jus-Rol - “Pizza Night, Perfected”

Think your brand could sound better?

Let’s create something memorable together. Whether it’s a signature sting, a full audio identity, or something new, we’d love to help.

Drop us a message and let’s talk sound.