THE IMPORTANCE OF MUSIC IN ADVERTISING

For most of us, music plays an important role in our day to day lives. We have favourite musicians, artists and bands who we will listen to on a regular basis. You might wake up in the morning and turn the radio on. You might connect to a music streaming service while driving to listen to songs on your way to work, social events or anywhere else you may be going. You might put your earphones in on the train. You might play music through a virtual assistant while doing the chores at home. But have you ever considered the music that you hear that you don’t actively select? When you think about it, you’ll hear all sorts of music throughout the day as a byproduct of doing something else. A good example is music in commercials and advertisements. When you turn the TV on, watch ads before a film at the cinema, skip through ads before watching videos on Youtube and countless other occasions you experience regularly, you’ll hear a soundtrack that marketing and advertising departments have spent a long time mulling over and selecting. When it comes down to it, music is as essential part of advertising as the videography, acting, product placement and other elements of the final take. Here’s some more information that will help you to understand the sheer importance of music’s role in advertising.

How Music Benefits Advertising

Ads without music would be uncomfortable. A silence would roll out throughout the space that the ad is being transmitted. But music in advertising is about so much more than providing some background noise. In fact, the choice of music can make or break an ad. Here are just a few ways that music can benefit your advertising campaign.

1. Music can evoke emotion

Is there a certain song that you listen to that makes you want to get up and dance? Is there one you might listen to when you’re in a contemplative mood? One that soothes you when you feel sad? There’s a reason for this. Different types of music can evoke different emotions. Happy and upbeat tunes can encourage feel-good vibes, slow or somber tracks can make you contemplate. Think about it. The music used in a commercial for a perfume that claims to build your confidence will be very different to that used in an advert for a child abuse charity. Different ads want you to feel a different way that will encourage you to buy or invest in what they are selling. Music can help to put you in the mindframe to take those actions.

1. Music can tell a story

Music can significantly help with the storytelling tactic that is so common in many adverts nowadays. Say you’re selling washing detergent. If your advert is telling the story of a child who has dropped their toy in the dirt and fears that it will be thrown away, you may want to use playful music to begin with, somber music as the toy is dropped, music with a tone of threat as the parent finds it and considers throwing it away. Of course, your washing detergent can come to the rescue, eradicating dirt and germs. Here, with the introduction of your product, revelatory and celebratory music could be played. This, of course, will all be subtle and playing behind the story being told out through acting and images. But it can significantly help to set the tone at different stages and leave positive impressions associated with your product.

1. Music can encourage action

The whole point of advertising is to get your target demographic to take an action. This might be making an inquiry, visiting your website, signing up to your mailing list, downloading your app or literally ordering the product you want them to. Believe it or not, music can help to encourage this. While this may sound odd, think about how music can encourage action in other areas of life. National anthems can encourage people to stand for their nation. People listen to music in the gym while working out to encourage themselves to push themselves and persevere that little bit longer. The music you choose for your commercial could encourage someone to do what you want, helping to generate profit for your business.

1. Music can raise brand awareness

Have you ever considered just how much jingles and catchy tunes can become part of a brand? Mcdonald’s “ba da ba ba ba” is a key example. Sure, this is a line of sounds that don’t make any sense. But as soon as someone utters them, everyone will probably follow with Mcdonald’s tagline “I’m lovin’ it”. Creating the right tune can really help to raise brand awareness!

As you can see, music plays a significant role in advertising. So, you need to make sure that you get it right! Hopefully, some of the above information will encourage you to pay music the attention it deserves in each and every one of your advertising campaigns!

Blog Post Title Two

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Blog Post Title Three

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Blog Post Title Four

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.